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Research papers

Identifying the dimensions of brand image

One of the problems of brand image research lies in identifying which are the particular beliefs about and associations with the brands in question which ought to be measured. This paper discusses a number of different techniques which can be used...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: John Nolan
June 15, 1971
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Citation

Nolan, J. (1971a, June 15). Identifying the dimensions of brand image. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/identifying-the-dimensions-of-brand-image


Research papers

Self-completion questionnaires (Part I)

Self-completion questionnaires are a basic and much-used tool of the market researcher. Their great attraction is that by avoiding the need to employ a force of trained interviewers they considerably reduce the costs of undertaking a survey. This...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
×

Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part I). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-i-


Research papers

Self-completion questionnaires (Part II)

Our own experiment found no greater tendency for self-completion to yield critical answers: in this respect the two methods of data collection produced results which were very similar indeed. A likely explanation by which this finding can be...

Catalogue: The European Marketing Research Review 1971
Author: John Nolan
June 15, 1971
×

Citation

Nolan, J. (1971a, June 15). Self-completion questionnaires (Part II). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/self-completion-questionnaires-part-ii-